The case of Grunnarbeid is a great example of how one may bring
partners with very different technical and commercial competence
together to solve a business challenge. And Telenor Objects mission
is exactly that: to solve challenging business issues by actively
engaging in open innovation.
Here - in CEO Jon Peter Alstad's words - is how it started
for Grunnarbeid:
Alstad says he was introduced to RFID when he read The World
is Flat, a book written by New York Times journalist Thomas
Friedman. Later, he approached telecom company Telenor, which
referred him to its Telenor Objects division, which focuses on
services and products that support RFID and GPS data. As a result,
Alstad adopted the company's Shepherd software system-a
data-collection platform that can communicate with multiple types
of sensors, as well as various types of RFID readers, GPS
transmitters, wireless and telephony networks. Telenor Objects
issued a request for proposal (RFP) for RFID software, and
TraceTracker won the bid, says Geir Vevle, HRAFN's CTO.
The excerpt is taken from the RFID Journal article which can be
read in full here